Being the first North American Global Inbound Sales-Marketing team, I took a team lead position to assist in creating a Marketing Strategy to unify our Global Inbound Sales team members. I worked cross-functionally between Corporate Marketing, Operation, and Sales teams to create consistent customer messaging for net-new customers. I met with the Product and Corporate Marketing team to craft consistent customer messaging tailored to specific sales plays to offer excellent customer service. I got the appropriate approvals to use this in our inbound messaging. With the help of three other team members, we crafted a Marketing Strategy that consolidated all our key messaging, best practices, customer care ethics, and competitive analysis.

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To implement the new Inbound Marketing Strategy, bi-quarterly enablement training was led to key sales directors and marketing teams across North America.

 

To unify our global teams on this new Market Strategy, a slack group of 289 individual employees was created to help answer questions in real-time and provide clarity on inbound coverage for transfer purposes.